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— Entertainment · Lifestyle
The iLounge
Luxury entertainment and lifestyle concept built around exclusive experiences, networking, and premium hospitality.
— STRATEGIC PARTNERSHIPS & EVENT MANAGEMENT
JOWANAALMALKY
Business Development Consultant
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— WHO I AM
Building brands, shaping strategies, and creating experiences that leave a mark.
From strategic partnerships and brand development to sports, real estate, hospitality, and international collaborations — building impactful projects across Egypt, Jordan, the UAE, and beyond
— Project Films
Three projects, three films.
— In Collaboration with Sherin Yosry X JOWANA
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— Live Production
Alice In Wonderland
An international entertainment production — a large-scale family and live show with international standards.
03
— Tourism · Cultural
Egypt In Style
A luxury tourism and cultural platform — modern lifestyle through the lens of contemporary Egyptian identity.
— About
A Journey in Strategic Practice
Where strategy meets creativity.
Business Development & Marketing Consultant with experience across sports, entertainment, fashion, hospitality, real estate and corporate sectors.
Specialized in creating and developing impactful concepts, strategic partnerships, branding, PR, marketing strategies, and high-end experiences through creative and business-driven approaches.
Collaborated with regional and international companies, organizations, and brands across Egypt, Jordan, UAE, and different markets in the Middle East.
Focused on transforming ideas into distinctive projects that combine creativity, identity, strategy, and market value.
— Philosophy
“Every great brand begins with an idea, but lives through strategy, identity and the experience it leaves behind.”
— Track Record
A track record built across industries, regions & experiences.
5+Years Building Brands
40+Projects & Experiences
25+Partners & Collaborations
— Experience
A career across industries.
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Strategic Partnerships
Building valuable collaborations between brands, companies and projects across sectors and markets.
02
Corporate Events & Conferences
High-end corporate events, conferences, networking experiences and PR activations.
03
Sports & International Events
Sports development, sponsorship strategy, branding and major international championship execution.
04
Marketing & PR
Brand positioning, public relations, campaign strategy and audience growth.
05
Creative Concepts & Direction
Turning raw ideas into structured, fundable, executable business concepts and creative directions.
06
Real Estate Development
Five-year collaboration with Tayel Group on real estate marketing and positioning in New Assiut.
07
Fashion & Lifestyle
Brand development and creative direction for fashion and lifestyle ventures across the region.
08
Hospitality & Luxury Experiences
Restaurant branding, concept creation and operational development across high-end hospitality.
— Five Major Markets
From strategic partnerships and brand development to sports, real estate, hospitality, and international collaborations — building impactful projects across Egypt, Jordan, the UAE, and beyond.
Egypt
Headquarters
Jordan
Hospitality & F&B
UAE
Strategic Partnerships
Saudi Arabia
Development & Strategy
Europe
Sports Collaborations
— Services
Strategic Thinking.
Creative Execution.
Meaningful Impact.
Business Development
Building growth strategies, partnerships, and scalable opportunities across multiple sectors.
Marketing, PR & Branding
Brand positioning, campaign strategy, public relations, and audience growth.
Strategic Collaborations
Creating valuable collaborations between brands, companies and projects.
Event Management
Planning and executing corporate, entertainment and large-scale events.
Corporate Events & Conferences
High-end conferences, networking experiences, and PR activations.
Sports Investment & Events
Sports development, sponsorship strategy and major championship execution.
Restaurant Branding & Development
Brand identity, concept creation, and operational launch for hospitality.
Real Estate Marketing
Project branding, marketing strategy, and audience targeting for real estate.
Creative Project Development
Turning concepts into fully planned, executable projects across industries.
Fashion & Food Industry
Brand development and creative direction for fashion and F&B ventures.
— Portfolio
Featured projects across sectors and markets.
01
Entertainment · Lifestyle
The iLounge
Luxury entertainment and lifestyle concept built around exclusive experiences, networking, and premium hospitality.
02
Live Production
Alice In Wonderland
An international entertainment production — a large-scale family and live show with international standards.
03
Tourism · Cultural
Egypt In Style
A luxury tourism and cultural platform — modern lifestyle through the lens of contemporary Egyptian identity.
04
Sports · International Events
International Sports Events
Arab Athletics Championship and Grand Prix Egypt — strategic planning, sponsorship, and execution.
05
Corporate · PR
Corporate Events & PR
High-end conferences and PR activations across medical tourism, real estate, and corporate sectors.
06
Creative · Strategy
Creative Business Concepts
Concept creation, branding, and strategic development across malls, fashion, F&B, and beyond.
07
Real Estate
Real Estate Development
Five-year collaboration with Tayel Group on major real estate projects in New Assiut.
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Hospitality · F&B
Restaurant & Hospitality
Brand identity, concept creation, and operational development across Jordan and Egypt.
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Fashion · Culture
Chic بالعربي
A fashion, culture and identity-driven platform celebrating modern Arab creativity.
— Collaborations
Built on partnership, not transaction.
COLLABORATION
Sherin YosryCREATIVE GURU
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JOWANAINNOVATIONS
CREATIVITY MEETS INNOVATION
Egyptian Athletics Federation
Sports development, marketing, sponsorship strategy, and major athletic events and championships in Egypt.
Professions Sports
President of the Women's Sports Center — supporting women empowerment in sports through development programs and partnerships.
SINAI SPORT TRACK
Sports development, marketing, sponsorship opportunities, branding, and sports-related investment initiatives.
Axis International
International marketing, hospitality branding, strategic partnerships, and business positioning across regional markets.
Tayel Group Development
Real estate development, marketing, branding, project positioning over a five-year collaboration in New Assiut.
Sherin Yosry X JOWANA·Egyptian Athletics Federation·Tayel Group·AXIS International·Sherin Yosry X JOWANA·Egyptian Athletics Federation·Tayel Group·AXIS International
— LET’S CONNECT
Where strategy meets execution.
Have a project, partnership or vision in mind?
From strategic partnerships and brand development to sports, real estate, hospitality, and international collaborations — building impactful projects across Egypt, Jordan, the UAE, and beyond.