— Strategic Partnerships

Built on partnership,
not transaction.

Long-term collaborations with leading organizations across sports, real estate, hospitality, and entertainment — spanning Egypt, Jordan, the UAE, and the wider region.

01 SY Consulting FZ-LLC, Dubai

Strategic Collaboration

SY Consulting FZ-LLC

Dubai · United Arab Emirates

A strategic collaboration on international entertainment, lifestyle, and business projects across the Middle East and Europe — focused on the development and execution of high-end experiences, large-scale productions, and luxury entertainment concepts.

Joint projects include The iLounge, Alice In Wonderland, Egypt In Style, and additional international entertainment and lifestyle concepts currently under development.

Entertainment Lifestyle International Production

Sports · Federation

Egyptian Athletics Federation

Egypt

Collaboration in sports development, marketing, sponsorship strategy, branding, and major athletic events and championships in Egypt.

Contributing to the development and execution of regional and international sports experiences, partnerships, and event concepts.

Sports Sponsorship Championships Events
02 Egyptian Athletics Federation
03 Professions Sports — Women's Sports Center

Women's Sports · Leadership Role

Professions Sports

Egypt

President of the Women's Sports Center under Professions Sports Association — focused on supporting women empowerment in sports through development programs, community engagement, awareness activities, and creating impactful opportunities for women across different sports sectors.

Contributing to sports development, women empowerment, and community-focused initiatives through strategic planning, partnerships, and sports-related activities.

Women's Sports Empowerment Community Leadership

Sports Investment

Sinaa Sports Investment

Egypt

Collaboration in sports development, marketing, sponsorship opportunities, branding, and sports-related projects and initiatives.

Focused on developing impactful sports experiences, partnerships, and investment-driven opportunities within the sports industry.

Sports Investment Branding Partnerships
04 Sinaa Sports Investment
05 Axis International — Jordan

International Marketing · Hospitality

Axis International

Jordan

Collaboration in international marketing, hospitality branding, strategic partnerships, and business positioning across regional and international markets.

Focused on supporting hospitality and interior-related projects through international marketing strategies, brand visibility, market expansion, and professional business collaborations.

"United by vision. Driven by creativity. Growing through international opportunities."

International Hospitality Interior Marketing

Real Estate · Five-Year Collaboration

Tayel Group Development

New Assiut, Egypt

Collaboration in real estate development, marketing, branding, project positioning, and business development strategies.

Contributed to the development and marketing of major real estate projects in New Assiut over a five-year period — establishing one of the longest-standing strategic collaborations in this portfolio.

Real Estate Development 5 Years Marketing
06 Tayel Group Development — Real Estate
SY Consulting Dubai · Egyptian Athletics Federation · Tayel Group Development · Axis International Jordan · Sinaa Sports Investment · Professions Sports · SY Consulting Dubai · Egyptian Athletics Federation · Tayel Group Development · Axis International Jordan · Sinaa Sports Investment · Professions Sports

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