— Press & Documentation
Selected moments
and conversations.
Press, partnerships, and on-the-ground documentation from events, projects, and collaborations across the region.
Press & Mentions
Featured in conversation.
2026
Sports Industry Review
On staging Egypt's first international Grand Prix athletics event.
Read
2025
Hospitality Quarterly
Building luxury entertainment concepts for the Egyptian market.
Read
2024
Real Estate Today
A five-year view on real estate marketing — the New Assiut case.
Read
2024
Women in Business
Leading the Women's Sports Center at Professions Sports.
Read
2023
Regional Business
Strategic partnerships across Egypt, Jordan, and the UAE.
Read
From the field
— Events · Partnerships · Documentation
— Entertainment · Event
The iLounge · Concept Launch
— Creative · Strategy
Creative Business Direction
— Portrait
Jowana Almalky
— Sports · Event
Sports Championships Documentation
— Athletics · Ismailia
Grand Prix Egypt
— Real Estate · New Assiut
Tayel Group Development
— Federation · Sports
Egyptian Athletics Federation
— Women's Sports · Leadership
Professions Sports
— Sports Investment
Sinaa Sports
— International · Jordan
Axis International
— Hospitality · F&B
Restaurant Concepts
— As Featured In
Sports Industry Review
Hospitality Quarterly
Real Estate Today
Women in Business
Regional Business