02 · Live Production
Alice In Wonderland
An international entertainment production planned for Egypt and the Middle East — delivering a large-scale family and live show experience with international standards.
The Brief
An international-grade live production designed to bring world-class theatrical entertainment to Egypt and the Middle East.
Alice In Wonderland is conceived as a flagship live entertainment production — a large-scale family show executed to international standards, blending stagecraft, music, and immersive storytelling.
Developed in partnership with SY Consulting FZ-LLC, Dubai, the project is currently in the development and execution phase, with strategic partnership opportunities available across production, sponsorship, and distribution.
The Approach
Built around three production pillars.
01
Creative
Direction
Defining the production language — staging, performance, and audience experience — to translate a beloved story into a world-class live show.
02
Strategic
Partnerships
Building production, sponsorship, and distribution partnerships across the region to support a large-scale international rollout.
03
Market
Execution
Coordinating the launch and tour strategy across Egyptian and regional markets — from venue partnerships to media positioning.
Visual Language
— Mood & Direction
— Alice In Wonderland · Concept Reel
The Outcomes
Built to deliver real outcomes.
2027
Planned Premiere · Egypt
Live
International Production
Open
Production Partnership Slots
A production this scale doesn't just entertain — it sets a new bar for what's possible in regional live theatre.
— Project Direction · SY Consulting Dubai
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