04 · Sports · International Events
Sports Championships
& International Events
Development, marketing, sponsorship strategy, branding, and event management for major sports championships and international athletic events.
The Brief
Two flagship athletic events — the Arab Athletics Championship and Grand Prix Egypt — staged in Ismailia with international participation.
This work covers the development, marketing, sponsorship strategy, branding, and end-to-end event management for two of the region's most significant athletics events: the Arab Athletics Championship (bringing together athletes and delegations from across the Arab region) and the Grand Prix Egypt (an international athletics event featuring world-class athletes).
Both events are hosted in Ismailia, Egypt — and span strategic planning, partnership development, media positioning, audience engagement, and large-scale event execution.
The Approach
Strategy, sponsorship, and execution at scale.
01
Strategic
Planning
Defining the operational and commercial blueprint for each event — from venue logistics and competition structure to broadcast and media strategy.
02
Sponsorship
& Partnerships
Building partnership ecosystems that anchor the events commercially — federations, sponsors, broadcasters, and government stakeholders.
03
Media
& Audience
Positioning the events for regional and international audiences — through PR, content strategy, and on-the-ground audience engagement.
Visual Language
— Mood & Direction
The Outcomes
Built to deliver real outcomes.
Arab
Athletics Championship
Grand Prix
Egypt · Ismailia
International
Athlete Participation
Hosting championships of this calibre puts Ismailia and Egypt on the international athletics map — the strategic infrastructure is what makes that sustainable.
— Federation Partner
Next Project
05 / 09
Corporate Events & PR
View Project